our mission is to
Ensure Senior's Independence and Peace of Mind
At our core, we are a group of enthusiastic and passionate individuals driven by a common goal: making a positive impact on society. Having personally witnessed the everyday challenges faced by older adults within our families, neighborhoods, and workplaces, we feel a deep sense of responsibility to address their needs. Our mission is to dedicate our time and efforts to empower senior individuals, enabling them to live independently and free from worries.
92%
our funds go towards program and support services
98%
children & families support all over the world
“ We firmly believe that every person, regardless of age, deserves to lead a fulfilling life and enjoy a sense of freedom. By investing our time, resources, and unwavering dedication, we strive to create a society where older adults can thrive and experience the joys of independent living. ”
Anasuya Deb
Co – Founder
our core values.
Independant & Dignified life
Due to various health and other factors, older adults often become dependent on their families, but with limited availability and dedicated duties, it becomes challenging for families to provide constant care.
Banish Loneliness
Through meaningful engagement and compassionate support, we strive to create a vibrant and connected community where every elder feels valued, connected, and surrounded by companionship.
Improved lifestyle
Our specially designed support programs provide a sense of security and freedom from anxiety, resulting in a significant boost to their mental health and an overall improvement in their lifestyle.
Cost Effective
All our services are reasonably priced and affordable, catering to all individuals, including pensioners. In fact, they cost less than a big pizza or sometimes less than any salon service.
Team impact.
Introducing Pink Umbrella Subscription redefine the definition of eldercare
An innovative, one-of-a-kind, subscription plan seamlessly integrates itself into an elderly member’s lifestyle. The benefits making it an indispensable part of an elder’s everyday life.
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how to help.
Join
PU Mates:
Make a Difference, Be a Friend
Become a PU Pal and provide companionship and assistance to older adults. Accompany them to doctor visits or accompany them to the mall. Support working families and make a positive impact in your community. Choose PU Mates as your full-time job or explore flexible work opportunities.
Our partners are from all over the world.
from our blog.
Recent News & Updates
ELDERCARE, FACT AND FICTION
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Testimonials.
What people are saying about our work
Below is a quick sample of some testimonials that were sent to us from donors, nonprofits, elders and their families.
“I am happy with all the services availed from Pink umbrella for my mother in Kolkata.Living so far away in Canada always made me feel anxious and stressed for my mother alone in Kolkata.After joining Pink umbrella..I am feeling so very relaxed..as I know that she is not alone in any condition.All the members of Pink umbrella are very efficient, prompt and friendly.I highly recommend Pink umbrella to everyone living far or near.Some of my friends in Canada has also started their service with Pink umbrella.Keep up the good work always.Special mention for Anasuya and Rabi.”
Sushmita Dutta
“We two husband and wife, within an age range of 75-85 years, with our daughters staying for away in the USA were badly in need of a sincere elder care organisation to look after us at the time of need. Particularly during medical adversaries. Now being members of Pink Umbrella for about two years we can say without any shadow of doubt that they have provided us the need to our fullest satisfaction. They are very caring, sincere and effective with various types of help that is regular visits, telephonic enquiry, medical check-ups, community get-together and tours among others. During this period of two years, though by god grace, we didn't have to make any emergency call but they always stood beside us, when both of we were down with COVID-19 by arranging specialist doctors visit and providing necessary medicine and attending us till we fully recovered and also during a medical operation of my wife by staying with us in the hospital and doing all the needful. They, thus have Substantially removed the feeling of being lonely and helpless from our mind...”
Amitendra Nath Sarkar
“Really got quality support from Pink Umbrella. They are always connected with my mother in any health and other issues.Recently they have taken good initiatives to arrange cultural activities with all pink umbrella members that is really encouraging all the members. Overall I am fully satisfied with their services provided to my mother. ”
Saurav Bhattacharya
“I have been taking the services from Pink Umbrella for my aged parents for the last 4 months.Initially I was a bit doubtful as to their sincerity towards the services that they are promising but I have to say that they are understating themselves .The prompt service that they provide for my parents is actually praiseworthy.All their services are very professional. All their employees are so supportive and honest that one can rely on them to the core. They are a Godsend for me and my parents. Thank you PINK UMBRELLA for being there for all the AGED PEOPLE who need U so much! They provide excellent service to seniors. I have my mother enrolled in this ELDER CARE.Very much satisfied even my mother is so satisfied that her health parameters which were not satisfactory medically last year now all are well upto the mark medically...”
Mitul Dey
