Elderly Person

WE CHANGE
THE WORLD
ONE SMILE AT A TIME

Our Mission

Our Mission Is To

At our core, we are a group of enthusiastic and passionate individuals driven by a common goal—making a positive impact on society. Having personally witnessed the everyday challenges faced by older adults in our families, neighbourhood, and workplaces, we feel a deep sense of responsibility to address their needs. Our mission is to dedicate our time and efforts to empowering senior individuals, enabling them to live independently and free from
worry. Anasuya Deb
CEO, Pink Umbrella

What We Resolve

Independent & Dignified life

Due to various health conditions and other factors, older adults often become dependent on their families. However, with limited availability and multiple responsibilities, it becomes challenging for families to provide constant care.

Banish Loneliness

Through meaningful engagement and compassionate support, we strive to create a vibrant community where every elder feels valued, included and surrounded by companionship. Ridding solitude, truly living a joyous life.

Improved lifestyle

Our specially designed support programs provide a sense of security and freedom from anxiety, boredom and helplessness, resulting in a significant boost to a senior's mental health and an overall improvement in their lifestyle.

Cost Effective

All our services are reasonably priced⏤catering to all individuals, including pensioners. This makes our plans affordable, accessible and effective. In fact, they cost less than a big pizza or sometimes less than any salon service.

Programme Benefits

An innovative, one-of-a-kind subscription plan that seamlessly integrates into an elderly member’s lifestyle. The plan includes effectively designed benefits that make it an indispensable part of their everyday life. Every attribute of the plan, well researched and thought-out to ensure they positively touch every aspect of a senior's daily life.

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Programme Benefits

Join PU Mates

Make a Difference—Be a Friend, become a PU Mate

Provide companionship and support to older adults. Accompany them to doctor appointments, help with errands or simply spend quality time with them. This also helps the entire family—other members who are otherwise too occupied to meaningfully take care of the aged in their family. Thus, making a meaningful impact on the community.

Choose becoming a PU Mate for a full-time career or explore flexible work opportunities.

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Join PU
Join PU

Success Stories

'Banishing Loneliness'
Mrs. T. Mukherjee found a grandson in Souradip

Mrs. T. Mukherjee found a grandson in Souradip. She shares her daily routines, her happy moments, her plights with him. Sometimes even sharing their evening tea and snacks together. At one point in time with her kids and grandkids well established, living abroad and her staying alone with her long time attendant, she felt isolation and depression set in as her near and dear ones lived far away.

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T Mukherjee

Success Stories

‘Rediscovering Life’
Krishnendu and Mr. Amit Dutta

Now at 80, Mr. Dutta led a quiet life after the loss of his beloved wife. For years, he had devoted all his time and energy to caring for her, rarely stepping out or connecting with the world beyond his home. Her passing left him enveloped in a deep sadness, one that even kept him from visiting his daughters. Then came Krishnendu Mukherjee. Even at 25 years, Krishnendu is a cherished friend for Amit’s who has always been there when it mattered most. Even during the challenging days when Amit’s wife battled illness, Krishnendu provided unwavering support—keeping a close eye on Amit’s health, arranging for medical care, and offering comfort whenever it was needed.

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Amit Dutta

Success Stories

'The Youngest Old Man'
(Pritam and Mr Bijan Sinha)

Bijan Sinha, 85 years young and full of mischief, is not a typical grandpa. He’s the heart and soul of all PU Mates. And his best friend? None other than Pritam — the youngest member of the PU gang and his favourite partner-in-fun. While others his age fuss about knee pain and weather forecasts, Mr. Sinha prefers action — in the form of computer games, to be precise. He not only plays them with flair but also floods Pritam’s inbox with game requests, emojis, and cheeky one-liners. He never misses a birthday party.

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Bijan Sinha

Our Clients Say

Client 1

Susmita Dutta

Canada

I am happy with all the services availed from Pink Umbrella for my mother in Kolkata. Living so far away in Canada, it always made me feel anxious and stressed thinking of my mother all alone in Kolkata. After joining Pink Umbrella I feel so very relaxed as I know that she is not alone in any condition. All the members of Pink Umbrella are very efficient, prompt and friendly. I highly recommend Pink Umbrella to everyone living far or near. Some of my friends in Canada have also started availing Pink Umbrella’s services. Keep up the good work always. Special mention for Anasuya and Rabi .

Client 2

Saurav Bhattacharya

Bangalore

Really got quality support from Pink Umbrella. They are always connected with my mother in any health or other issues. Recently they have started a good initiative to arrange cultural activities involving all the Pink Umbrella members. This is very encouraging for all the members. Overall I am fully satisfied with the quality of service they provide my mother.

Client 3

Mitul Dutta

Bangalore

It's been 3 years now that I have been taking the services from Pink Umbrella for my aged parents. Initially I was a bit doubtful as to their sincerity towards the quality of services that they promised but I have to say that they are understated themselves. The prompt service that they provide for my parents is truly praiseworthy. All their services are very professional and all their employees are so supportive and honest that one can rely on them to the core. They are a Godsend for me and my parents. Thank you PINK UMBRELLA for being there for all the AGED PEOPLE who need U so much!

Client 4

Amitendra Nath Sarkar

Kolkata

My wife and I are within an age range of 75-85 years, with our daughters living away in the USA. So, we were badly in need of a sincere elder care organisation to look after us in time of need. Particularly during medical adversities. Now, being members of Pink Umbrella for about two years, we can say without a shadow of doubt that they have provided us the care we needed to our fullest satisfaction. They are very caring, sincere and effective with various types of help such as regular visits, telephonic enquiry, medical check-ups, community get-together and tours among others. During this period of two years, though by God’s grace, we didn't have to make any emergency calls, they always stood by us. Moreso, when we both were down with COVID-19, by arranging specialist doctor visits and arranging the necessary medicines, attending to us till we fully recovered. This level of care was repeated during my wife’s medical operation when they stayed by our side in the hospital and attended to the needful. They thus have substantially removed the feeling of being lonely and helpless from our mind.

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